KOREASCHOLAR

THE INFLUENCE OF CROSS-CULTURAL EFFECT ON KÉRASTASE (L’OREAL GROUP) CONSUMER-BRAND RELATIONSHIP AND ENGAGEMENT

Pedro Nobre, Ricardo Godinho Bilro, Sandra Maria Correia Loureiro

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.804-809

EXPLORING THE REWARDS DIMENSION OF ENGAGEMENT IN CONSUMER-FASHION BRAND RELATIONSHIP

Maria Gonçalves Cabaço, Ricardo Godinho Bilro, Sandra Maria Correia Loureiro

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.534-535

THE ROLE OF LUXURY BRAND ATTACHMENT ON CONSUMER BRAND RELATIONSHIP

Anwar Sadat Shimul, Michael Lwin, Ian Phau

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.152-157