WHO ARE THE CONSUMERS FOR SUSTAINABLE LUXURY?
Saima Khan, Manzar Ahmed
Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.181-182
BRAND PERSONALITY ALIGNMENT AND CONSUMER ENGAGEMENT TO DEFINE COMPETITIVE POSITIONING IN ONLINE FASHION COMMUNITIES: AN INTERDISCIPLINARY METHODOLOGY
Monica Faraoni, Belinda Crawford Camiciottoli, Silvia Ranfagni
Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.348-353