KOREASCHOLAR

CONSUMER'S EMOTIONAL RESPONSE TO SUSTAINABLE ADVERTISING OF LUXURY BRAND

Qi Jiang, Miyea Kim, Kyohong Jin, Kanghyeon Shin, Eunju Ko, Hakil Moon, Kyung Hoon Kim

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.77-79

THE STUDY OF CONSUMER RESPONSE TO LUXURY BRAND AND ESPORTS COLLABORATION

Jaehun Kim, Sangho Lee

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.361

THE INFLUENCE OF PRODUCT IMAGE TYPES ON CONSUMER RESPONSE IN ONLINE SHOPPING

Juhyun Kim, Huanzhang Wang

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.115

CONSUMER ENGAGEMENT WITH FASHION RETAILERS ON SOCIAL MEDIA; CONSUMER RESPONSE TO THE ONLINE CONTENT OF ASOS, H&M AND ZARA

Jennifer Murray, Alexis Barlow, Noreen Siddiqui

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.466-470

SHOPPING EXPERIENCES AND LUXURY BRANDS: CONSUMER RESPONSE TO HOLISTIC BRAND CUES ACROSS MULTIPLE RETAIL SETTINGS

Manuela Valta, Donata Vianelli

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.193-198

THE EFFECTS OF CONTEMPORARY KOREAN FASHION CLOTHING ATTRIBUTES ON CONSUMER RESPONSE, PREFERENCE, AND PURCHASE INTENTION

Soyeon Lee, Heeju Chae

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.119-120

NEW PERSPECTIVES ON THE INTERPLAY BETWEEN IN-STORE AND OUT-OF-STORE BRAND FACTORS ACROSS MULTIPLE RETAIL CONTEXTS: CONSUMER RESPONSE TO LUXURY BRAND EXPERIENCES

Manuela Valta, Donata Vianelli, Barbara Stöttinger

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.113-118