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Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.326

WHAT FACTORS INFLUENCE CONSUMERS TO HAVE POSITIVE ATTITUDE TOWARD FASHION VIRTUAL INFLUENCER?

Jewon Lyu, Ziyou Jiang, Sumin Shin, Ralph Dinko

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.291

EFFECT OF APPAREL BRANDS’ SUSTAINABILITY EFFORTS ON CUSTOMER-BRAND IDENTIFICATION, BRAND ATTITUDE AND LOYALTY: A COMPARISON OF FEMALE AND MALE CONSUMERS

Mijeong Noh, Kim K. P. Johnson

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.72