KOREASCHOLAR

COMPARISON ON HAN-LYU COSMETICS BUYING BEHAVIOR ACCORDING TO THE BRAND LEVEL BETWEEN KOREAN AND CHINESE FEMALE CONSUMERS

Jin-Hwa Lee, Yuan-Yang Bi, Meng Yu

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.599-600

CONSUMERS’ DIFFERENTIAL BEHAVIOR TOWARDS PLATFORM-SHARING AND INDEPENDENT BRANDS: THE ROLE OF GENERAL INTELLIGENCE

Jaakko Aspara

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.133-134

LUXURY BRANDS SOCIAL MEDIA MARKETING EFFORTS: INFLUENCE ON BRAND EQUITY AND CONSUMERS’ BEHAVIOR

Bruno Godey, Aikaterini Manthiou, Daniele Pederzoli, Joonas Rokka, Gaetano Aiello, Raffaele Donvito, Rahul Singh

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.68