KOREASCHOLAR

CONSUMERS’ PERCEPTION OF CORPORATE SOCIAL RESPONSIBILITY AND BRAND PERFORMANCE

Junghwa Jang, Sue Ryung Chang, Dae Ryun Chang

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.338-339

WILL YOU STILL LOVE ME REGARDLESS OF MY REPUTATION? A STUDY ON THE INFLUENCE OF CORPORATE REPUTATION ON CUSTOMER BRAND PERCEPTION AND PURCHASE DECISION

Caroline Tan

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.802-803

EFFECTS OF PERCEIVED PHILANTHROPY OF LEADING BRAND CORPORATE ON CONSUMER LOYALTY

Jongchul Park, Anesh Sthapit, Yoon Yong Hwang

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.801

BRAND AUTHENTICITY AND CORPORATE MUSEUMS: AN EXPLORATIVE RESEARCH OF GUCCI MUSEUM

Giuseppe Bertoli, Bruno Busacca, Maria Carmela Ostillio, Silvia Di Vito

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.562-566