KOREASCHOLAR

RESISTANCE TO COUNTERFEITING AND PURCHASE OF LUXURY BRANDS: ANY ROLE OF BRAND EXPERIENCE?

Siham Mourad, Pierre Valette-Florence

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.434

STRATEGIC INSIGHTS FOR THE GLOBAL COMPANIES: A STUDY ON CONSUMER ATTITUDES TOWARDS COUNTERFEITS OF LUXURY FASHION GOODS

Elif Borekci, Selime Sezgin, Gulberk Gultekin Salman, Nimet Uray

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.421-437