KOREASCHOLAR

CONSUMERS PERCEPTION OF COUNTERFEIT LUXURY BRANDS: THE IMPACT OF THE NEW LUXURY BRANDS IN THE MARKET

Paula Rodrigues, Catarina Correia, Ana Sousa

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.257-258

CONSUMER ATTITUDE AND PURCHASE INTENTION TOWARD FASHION COUNTERFEITS: FOCUSING ON THE COMPARISON BETWEEN REPUBLIC OF KOREA AND THE UNITED STATES

Christine Kim, Jaeyun Koh, Hyung-Doo Nam, Eunju Ko

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.879-880

STRATEGIC INSIGHTS FOR THE GLOBAL COMPANIES: A STUDY ON CONSUMER ATTITUDES TOWARDS COUNTERFEITS OF LUXURY FASHION GOODS

Elif Borekci, Selime Sezgin, Gulberk Gultekin Salman, Nimet Uray

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.421-437