KOREASCHOLAR

THE IMPACT OF COUNTRY OF ORIGIN ON CONSUMER PURCHASE DECISION OF LUXURY VS FAST FASHION: CASE OF SAUDI FEMALE CONSUMERS

Tagreed Abalkail

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.244

WHERE DID THIS PURCHASE COME FROM? PURCHASE TYPE AND COUNTRY OF ORIGIN LABEL EFFECTS IN FASHION PRODUCTS.

Julia Di Natale, Ganga Urumutta Hewage, Kacy Kim

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.49

ATTRIBUTES OF THE COUNTRY-OF-ORIGIN-IMAGE (COI) AS A PRODUCT DIFFERENTIAL IN FOREIGN MARKETS: THE CASE OF BEACHWEAR

Keila de Souza, Dinora Floriani, Mariana Suter, Venilton Reinert

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.663-668

HOW COUNTRY OF ORIGIN AND MATERIALISM INFLUENCE PURCHASE INTENTION OF LUXURY GOODS ONLINE AMONG MILLENNIALS: CROSS-CULTURAL STUDY

Regina Burnasheva, Yonggu Suh

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.536-537

THE PARTITIONED COUNTRY OF ORIGIN EFFECT IN CONSUMERS’ EVALUATION OF AN ITALIAN FASHION PRODUCT

Alessandro De Nisco, Marta Massi

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.238

MANAGING COUNTRY-OF-ORIGIN EFFECTS FOR LUXURY BRAND BUILDING IN CHINA

Klaus Heine, Michel Phan, Monia Massarini, Jiaxun He

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.804-809

COMBINING PRODUCT PLACEMENT AND COUNTRY OF ORIGIN EFFECT TO INCREASE BRAND EQUITY

Roberto Chierici, Maria Cristina Morra, Angelo Di Gregorio

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.125-129

COUNTRY OF ORIGIN AND COUNTRY PRODUCT FAMILIARITY AS DETERMINANTS OF RETAIL BUYERS INTENTION TO BUY

Gianluca Marchi, Elisa Martinelli, Marina Vignola

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.90