KOREASCHOLAR

THE INFLUENCE OF CROSS-CULTURAL EFFECT ON KÉRASTASE (L’OREAL GROUP) CONSUMER-BRAND RELATIONSHIP AND ENGAGEMENT

Pedro Nobre, Ricardo Godinho Bilro, Sandra Maria Correia Loureiro

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.804-809

DOES CULTURE MATTER IN ONLINE FASHION PRODUCTS PURCHASE BEHAVIOR? EVIDENCES FROM A CROSS-CULTURAL ANALYSIS OF ALIBABA CUSTOMERS

Monica Faraoni, Lala Hu, Lamberto Zollo, Riccardo Rialti

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.759-760

HOW COUNTRY OF ORIGIN AND MATERIALISM INFLUENCE PURCHASE INTENTION OF LUXURY GOODS ONLINE AMONG MILLENNIALS: CROSS-CULTURAL STUDY

Regina Burnasheva, Yonggu Suh

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.536-537

THE RELATIONSHIP BETWEEN SERVICE QUALITY AND CUSTOMER EQUITY IN TRADITIONAL MARKET: A CROSS CULTURAL STUDY

Huanzhang Wang, Kyung Hoon Kim

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.485-486

FROM OCCIDENT TO ORIENT: A CROSS-CULTURAL COMPARISON OF BRAND LOVE AND CONSUMER BEHAVIOR IN THE LUXURY FASHION AND ACCESSORIES MARKET

Julia Finnegan

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.416

UNDERSTANDING FASHION CONSUMER’S INFORMATION ADOPTION AND DECISION MAKING PROCESS OF SUSTAINABLE FASHION PRODUCTS IN SOCIAL MEDIA PLATFORM: A CROSS-CULTURAL STUDY BETWEEN SOUTH KOREA AND CHINA

Hyun Min Kong, Eunju Ko

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.382-384

GLOBAL OR LOCAL MULTI-CHANNEL SOCIAL MEDIA STRATEGY? A CROSS-CULTURAL ANALYSIS OF FASHION SOCIAL MEDIA CHANNELS - IMPLICATIONS FOR CROSS-CULTURAL SOCIAL MEDIA OPTIMIZATION (UNITED STATES, FRANCE, GERMANY AND AUSTRIA)

Nina Pongratz, Sandra Diehl

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.355-364

THE INFLUENCE OF ONLINE CUSTOMER REVIEWS ON RETAILERS' PERFORMANCE IN ONLINE FASHION FROM A CROSS-CULTURAL PERSPECTIVE

Tobias Maximilian Lohse, Jan Kemper, Malte Brettel

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.337-342

THE CROSS-CULTURAL STUDY OF THE EFFECT OF BRAND EQUITY AND BRAND PERSONALITY ON CUSTOMER VALUE IN FAST-FASHION INDUSTRY

Rachata Rungtrakulchai

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.336

A CROSS-CULTURAL INVESTIGATION OF FAST FASHION CONSUMPTION

Nali Alimen

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.335

GLOBAL OR LOCAL FASHION CONSUMER SEGMENTS? A CROSS-CULTURAL ANALYSIS OF DIFFERENT FASHION CONSUMER LIFESTYLE CLUSTERS BASED ON CENTRAL FASHION CONSUMPTION MOTIVES IN FOUR COUNTRIES (UNITED STATES, FRANCE, GERMANY AND AUSTRIA)

Nina Pongratz, Sandra Diehl

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.21-23

CROSS-CULTURAL DIFFERENCES IN LUXURY ADVERTISING: AN EXPERIMENTAL STUDY ABOUT THE EFFECTIVENESS OF PERSONALIZATION IN LUXURY ADVERTISING IN CHINA AND THE NETHERLANDS

Shubin Yu, Liselot Hudders, Verolien Cauberghe

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.810-811

CROSS-CULTURAL STUDY: VALUE PERCEPTION ON FASHION LUXURY PURCHASE IN INDIVIDUALISTIC AND COLLECTIVISTIC COUNTRY

Raras Cynanthis, Yi Wang

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.736-742

EFFECT OF COGNITIVE AGE ON BODY CATHEXIS, CLOTHING BENEFIT, AND PURCHASE BEHAVIOR: A CROSS-CULTURAL COMPARISON BETWEEN KOREAN AND AMERICAN WOMEN IN THEIR 40S AND 50S

Heejin An, Minjung Park, In-Seong Lee

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.595-598

CROSS-CULTURAL COMMUNICATION THROUGH FASHION AND BRAND CONSCIOUSNESS

Gregor Pfajfar, Aviv Shoham, Nihat Anil, Ossi Pesämaa, Maja Makovec Brenčič

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.572

CROSS-CULTURAL DIFFERENCES IN LUXURY CONSUMPTION: A REVIEW AND FUTURE DIRECTIONS

George Balabanis

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.571

A METHODOLOGICAL REVIEW OF SURVEY-BASED RESEARCH IN THE FIELD OF GLOBAL AND CROSS-CULTURAL FASHION MARKETING

Bülent Mengüç, Jeffrey P. Boichuk, Athina Zeriti

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.570

BUYING COUNTERFEIT: A CROSS-CULTURAL STUDY OF COUNTERFEIT LUXURY PURCHASING BEHAVIOUR

Juliette Wilson, Beverly Wagner, Anne-Flore Maman Larraufie

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.240-242

THE ROLE OF ASSIMILATION AND INDIVIDUATION IN TEEN ATTITUDES TOWARD LUXURY FASHION BRANDS: A CROSS-CULTURAL STUDY

Elodie Gentina, L. J. Shrum, Tina M. Lowrey

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.172-177

GLOBAL FASHION CONSUMPTION MOTIVES: A CROSS-CULTURAL COMPARISON OF APPAREL CONSUMER DECISION-MAKING CHARACTERISTICS IN THE USA, FRANCE, GERMANY AND AUSTRIA

Nina Pongratz, Sandra Diehl

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.47-50