KOREASCHOLAR

HOW COUNTRY OF ORIGIN AND MATERIALISM INFLUENCE PURCHASE INTENTION OF LUXURY GOODS ONLINE AMONG MILLENNIALS: CROSS-CULTURAL STUDY

Regina Burnasheva, Yonggu Suh

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.536-537

THE RELATIONSHIP BETWEEN SERVICE QUALITY AND CUSTOMER EQUITY IN TRADITIONAL MARKET: A CROSS CULTURAL STUDY

Huanzhang Wang, Kyung Hoon Kim

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.485-486

UNDERSTANDING FASHION CONSUMER’S INFORMATION ADOPTION AND DECISION MAKING PROCESS OF SUSTAINABLE FASHION PRODUCTS IN SOCIAL MEDIA PLATFORM: A CROSS-CULTURAL STUDY BETWEEN SOUTH KOREA AND CHINA

Hyun Min Kong, Eunju Ko

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.382-384

THE CROSS-CULTURAL STUDY OF THE EFFECT OF BRAND EQUITY AND BRAND PERSONALITY ON CUSTOMER VALUE IN FAST-FASHION INDUSTRY

Rachata Rungtrakulchai

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.336

CROSS-CULTURAL DIFFERENCES IN LUXURY ADVERTISING: AN EXPERIMENTAL STUDY ABOUT THE EFFECTIVENESS OF PERSONALIZATION IN LUXURY ADVERTISING IN CHINA AND THE NETHERLANDS

Shubin Yu, Liselot Hudders, Verolien Cauberghe

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.810-811

CROSS-CULTURAL STUDY: VALUE PERCEPTION ON FASHION LUXURY PURCHASE IN INDIVIDUALISTIC AND COLLECTIVISTIC COUNTRY

Raras Cynanthis, Yi Wang

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.736-742

BUYING COUNTERFEIT: A CROSS-CULTURAL STUDY OF COUNTERFEIT LUXURY PURCHASING BEHAVIOUR

Juliette Wilson, Beverly Wagner, Anne-Flore Maman Larraufie

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.240-242

THE ROLE OF ASSIMILATION AND INDIVIDUATION IN TEEN ATTITUDES TOWARD LUXURY FASHION BRANDS: A CROSS-CULTURAL STUDY

Elodie Gentina, L. J. Shrum, Tina M. Lowrey

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.172-177