KOREASCHOLAR

DOES CULTURE MATTER IN ONLINE FASHION PRODUCTS PURCHASE BEHAVIOR? EVIDENCES FROM A CROSS-CULTURAL ANALYSIS OF ALIBABA CUSTOMERS

Monica Faraoni, Lala Hu, Lamberto Zollo, Riccardo Rialti

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.759-760

RELATIONSHIP BETWEEN SUSTAINABLE MARKETING AND CUSTOMER EQUITY BASE ON TWO COUNTRIES

Minyi Chen, Yang Sun, Tony C. Garrett

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.7-8