KOREASCHOLAR

EFFECT OF APPAREL BRANDS’ SUSTAINABILITY EFFORTS ON CUSTOMER-BRAND IDENTIFICATION, BRAND ATTITUDE AND LOYALTY: A COMPARISON OF FEMALE AND MALE CONSUMERS

Mijeong Noh, Kim K. P. Johnson

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.72

SERVICE QUALITY, SATISFACTION, BRAND ATTITUDE AND CUSTOMER EQUITY IN TRADITIONAL MARKET

Huanzhang Wang, Kyung Hoon Kim, Honglei Liu

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.835