KOREASCHOLAR

DRIVERS AND OUTCOMES OF CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE CASE OF CHINA

Yingyu Li, Shin’ya Nagasawa

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.328-333

ENHANCING CUSTOMER ENGAGEMENT IN LIVE COMMERCE ― INSIGHTS FROM RELATIONSHIP QUALITY AND AFFORDANCE―

Songyuan Wu

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.279-280

MEASURING CUSTOMER ENGAGEMENT ON SOCIAL MEDIA: TOWARDS A MORE QUALITATIVE AND COMPREHENSIVE APPROACH

Othman Boujena, Bruno Godey, Isabelle Ulrich, Aikaterini Manthiou, Daniele Pederzoli, Raffaele Donvito, Gaetano Aiello, Valentina Mazzoli

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.229-230

SOCIAL MEDIA MARKETING AND CUSTOMER ENGAGEMENT IN THE ITALIAN FASHION INDUSTRY: EVIDENCE OF AN EMPIRICAL RESEARCH

Virginia Fani, Romeo Bandinelli, Monica Faraoni, Rinaldo Rinaldi

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.326-332