KOREASCHOLAR

QUALITY VS. IMAGE: SUSTAINABLE BRAND EQUITY WITH A CUSTOMER-BASED APPROACH

Ken Kumagai

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.578-581

THE RELATIONSHIP BETWEEN SERVICE QUALITY AND CUSTOMER EQUITY IN TRADITIONAL MARKET: A CROSS CULTURAL STUDY

Huanzhang Wang, Kyung Hoon Kim

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.485-486

THE INFLUENCE OF FASHION MARKET ATTRIBUTES ON CUSTOMER EQUITY: FOCUSED ON DONGDAEMUN FASHION MARKET

Haemin Seok, Eunju Ko, Jaesuk Jung

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.483-484

THE CROSS-CULTURAL STUDY OF THE EFFECT OF BRAND EQUITY AND BRAND PERSONALITY ON CUSTOMER VALUE IN FAST-FASHION INDUSTRY

Rachata Rungtrakulchai

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.336

IS THE ARTIFICATION PROCESS PERCEIVED BY FINAL CONSUMERS OF LUXURY PRODUCTS? RESULTS FROM AN EXPERIMENT BASED ON THE APPLICATION OF THE CUSTOMER-BASED BRAND EQUITY MODEL

Elena Cedrola, Geneviève Cohen-Cheminet, Stefania Masé

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.323-328

RELATIONSHIP BETWEEN SUSTAINABLE MARKETING AND CUSTOMER EQUITY BASE ON TWO COUNTRIES

Minyi Chen, Yang Sun, Tony C. Garrett

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.7-8

SUSTAINABILITY MARKETING ACTIVITIES FOR FASHION BRANDS AND THEIR EFFECTS ON CUSTOMER EQUITY AND PURCHASE INTENTION

Ik Choi, Eunju Ko

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.896

A RESEARCH ON THE CHARACTERISTICS OF DONGDAEMUN FASHION MARKET AND MULTICHANNEL ATTRIBUTES: FOCUSING ON CUSTOMER EQUITY

Jeonmi Ko, Minyoung Lee, Heeju Chae, Eunju Ko

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.845-846

THE SERVICE MARKETING MIX EFFECT ON CUSTOMER EXPERIENCE AND CUSTOMER EQUITY IN THE SERVICE INDUSTRY

Namhee Jin, Jaesu Kim, Kyung Hoon Kim

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.838-844

INFLUENCING FACTORS OF CUSTOMER EQUITY: IMPLICATIONS IN SUSTAINABLE MARKETING

Yang Sun, Tony C. Garrett, Eunju Ko, Kyung Hoon Kim

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.836-837

SERVICE QUALITY, SATISFACTION, BRAND ATTITUDE AND CUSTOMER EQUITY IN TRADITIONAL MARKET

Huanzhang Wang, Kyung Hoon Kim, Honglei Liu

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.835

THE EFFECTS OF DONGDAEMUN FASHION TOWN'S CO-PRODUCTION, CO-INNOVATION, AND VALUE CO-CREATION: FOCUS ON CUSTOMER EQUITY

Sunghwa Yong, Eunju Ko

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.833-834