SERVICE INNOVATION BEHAVIORS AND CUSTOMER LOYALTY
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Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.489
EFFECT OF APPAREL BRANDS’ SUSTAINABILITY EFFORTS ON CUSTOMER-BRAND IDENTIFICATION, BRAND ATTITUDE AND LOYALTY: A COMPARISON OF FEMALE AND MALE CONSUMERS
Mijeong Noh, Kim K. P. Johnson
Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.72