KOREASCHOLAR

IN-STORE SENSORY EXPERIENCE AND EXPERIENTIAL MARKETING IN CONSUMER DECISION-MAKING PROCESSES

Jung-Hwan Kim

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.564-568

COUNTERFEIT LUXURY GOODS IN EMERGING MARKETS: THE ROLE OF ETHICAL, SOCIAL, AND CULTURAL FACTORS IN CONSUMER DECISION-MAKING

Aniruddha Pangarkar

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.341-345

THE EFFECT OF FANCY BRAND NAMES ON CONSUMERS' DECISION-MAKING

Tingxuan Lu, Joyce Zhou, Jun Yu

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.63-64

CONSUMER DECISION MAKING PROCESS IN IN-STORE SHOPPING: FOCUSING ON SENSORY EXPERIENCES AND MENTAL IMAGERY

Minjung Park, Minjeong Kim, Junghwan Kim, Jungmin Yoo

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.456-457

UNDERSTANDING FASHION CONSUMER’S INFORMATION ADOPTION AND DECISION MAKING PROCESS OF SUSTAINABLE FASHION PRODUCTS IN SOCIAL MEDIA PLATFORM: A CROSS-CULTURAL STUDY BETWEEN SOUTH KOREA AND CHINA

Hyun Min Kong, Eunju Ko

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.382-384

GLOBAL FASHION CONSUMPTION MOTIVES: A CROSS-CULTURAL COMPARISON OF APPAREL CONSUMER DECISION-MAKING CHARACTERISTICS IN THE USA, FRANCE, GERMANY AND AUSTRIA

Nina Pongratz, Sandra Diehl

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.47-50