KOREASCHOLAR

ATTRIBUTES OF THE COUNTRY-OF-ORIGIN-IMAGE (COI) AS A PRODUCT DIFFERENTIAL IN FOREIGN MARKETS: THE CASE OF BEACHWEAR

Keila de Souza, Dinora Floriani, Mariana Suter, Venilton Reinert

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.663-668

THE DIFFERENTIAL EFFECTS OF FACE GAIN VERSUS FACE LOSS ON LUXURY BRAND CONSUMPTION

Jianping Liang, Rajeev Batra, Zhuomin Shi

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.266

CONSUMERS’ DIFFERENTIAL BEHAVIOR TOWARDS PLATFORM-SHARING AND INDEPENDENT BRANDS: THE ROLE OF GENERAL INTELLIGENCE

Jaakko Aspara

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.133-134