KOREASCHOLAR

THE NEW AGE OF DIGITAL DIGITAL TRANSFORMATION OF THE CHINESE LUXURY MARKET

Dong Yang

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.650-651

SCRIPTED SUCCESS? INVESTIGATING THE PERSUASIVE POWER OF AI-GENERATED COPY IN DIGITAL FASHION MARKETING

Courtney Chrimes, Rosy Boardman, Marta Blazquez Cano

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.556-557

AUGMENTED LUXURY: NFTs AND THE DIGITAL ENRICHMENT OF LUXURY BRAND AND ART COLLABORATIONS

Federica Carlotto

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.545-549

PERCEIVED PERSONALIZATION AND CRITICAL SUCCESS FACTORS IN DIGITAL FASHION: AN INSIGHT FROM FASHION CONSUMERS

Tekila Harley Nobile, Lorenzo Cantoni

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.535-544

WEAVING THE DIGITAL THREAD: LEGITIMIZING DIGITAL GARMENTS IN A WORLD IN ENVIRONMENTAL DECAY

Salma Tallaa, Sara Marquez-Gallardo, Patrick Elf

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.450-454

B2B BRANDING AND DIGITAL COMMUNICATION: THE CASE OF SUSTAINABLE FASHION SUPPLIERS

Simone Guercini, Matilde Milanesi, Giulia Monteverde, Andrea Runfola

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.431-432

THE DIGITAL NATIVE A DIGITAL FASHION ADOPTER IN THE ERA OF SUSTAINABILITY

Marie Haikel-Elsabeh

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.407

EXPLORING THE ACCEPTANCE OF DIGITAL FASHION AS AN END PRODUCT FROM A CONSUMER PERSPECTIVE

Hazel Hoi Yau Chan, Claudia Henninger, Rosy Boardman, Marta Blazquez Cano

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.349-350

THE RELATIONSHIP BETWEEN DIGITAL FASHION TYPES AND THE PURCHASE OF DIGITAL LUXURY ITEM

Minyoung Lee, Sanghyun Kim, Joonheui Bae

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.327

IMPACT OF PERCEIVED GAINS AND CREDIBILITY ON BRAND PERCEPTION IN THE DIGITAL FASHION MARKET

Christina Giakoumaki

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.302-303

DESIGNING FASHION RETAIL DIGITAL ELEMENTS TO BETTER CONVEY CONSCIENTIOUS MESSAGES

Yuri Siregar

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.273-277

EVALUATING DIFFERENTIATION BETWEEN TWO NATIVE DIGITAL FASHION RETAIL BRANDS: ZALESKI AND MYSA - A MULTIPLE CASE STUDY

Julia Bego Siqueira, Victoria Marie Murakami, Viviane Moura Ferreira

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.149

DISRUPTION TO DESTRUCTION: EXPLORING THE EFFECTS OF DIGITAL DISRUPTION ON THE VALUE CREATION PROCESSES WITHIN LUXURY FASHION THROUGH THE LENS OF SERVICE-DOMINANT LOGIC

Nina Van Volkinburg, Alex Thompson

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.87-91

WINDOW DRESSING: THE MOTIVATIONS DRIVING CONSPICUOUS CONSUMPTION IN THE DIGITAL AGE

Mark Cleveland, Carly Yuan

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.16-17

INFORMATION DISCLOSURE AND PRICING STRATEGIES IN SECOND-HAND LUXURY DIGITAL MARKET DURING PANDEMIC: AN EMPIRICAL INVESTIGATION

Alex Yao, Ying Bao

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.357-360

LUXURY CONSUMER BEHAVIOUR DURING THE COVID PANDEMIC. THE REDISCOVERY OF THE STRONG VALUE OF THE INSTORE EXPERIENCE PROMOTED BY THE DIGITAL WORLD.

Anna Claudia Pellicelli, Carola Romana Garrone

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.204-220

DEVELOPING MEASURING ITEMS ON DIGITAL SERVITIZATION EXPERIENCE IN B2B SETTINGS

Seo Chul Jang, Joonheui Bae, Kyung Hoon Kim

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.176

MANAGING FIRM PERFORMANCE THROUGH COVID-19: ROLES OF ORGANIZATIONAL CULTURE AND DIGITAL SUPPLY CHAIN MANAGEMENT PRACTICES, CUSTOMER DEVELOPMENT

My-Trinh Bui, Don Jyh-Fu Jeng, Huy-Hung Ta

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.174-175

EXPLORING MEASUREMENT OF SERVICE EXPERIENCE QUALITY FOR DIGITAL STREAMING SERVICE

Jinsoo Kim, Joonheui Bae, Kyung Hoon Kim

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.121

DIGITAL PLATFORMS AND UPCYCLING IN FASHION: A CONSUMER-SIDE ANALYSIS

Anna Marrucci, Cristiano Ciappei, Marina Gallucci

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.93-97