KOREASCHOLAR

SCRIPTED SUCCESS? INVESTIGATING THE PERSUASIVE POWER OF AI-GENERATED COPY IN DIGITAL FASHION MARKETING

Courtney Chrimes, Rosy Boardman, Marta Blazquez Cano

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.556-557

PERCEIVED PERSONALIZATION AND CRITICAL SUCCESS FACTORS IN DIGITAL FASHION: AN INSIGHT FROM FASHION CONSUMERS

Tekila Harley Nobile, Lorenzo Cantoni

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.535-544

B2B BRANDING AND DIGITAL COMMUNICATION: THE CASE OF SUSTAINABLE FASHION SUPPLIERS

Simone Guercini, Matilde Milanesi, Giulia Monteverde, Andrea Runfola

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.431-432

THE DIGITAL NATIVE A DIGITAL FASHION ADOPTER IN THE ERA OF SUSTAINABILITY

Marie Haikel-Elsabeh

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.407

EXPLORING THE ACCEPTANCE OF DIGITAL FASHION AS AN END PRODUCT FROM A CONSUMER PERSPECTIVE

Hazel Hoi Yau Chan, Claudia Henninger, Rosy Boardman, Marta Blazquez Cano

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.349-350

THE RELATIONSHIP BETWEEN DIGITAL FASHION TYPES AND THE PURCHASE OF DIGITAL LUXURY ITEM

Minyoung Lee, Sanghyun Kim, Joonheui Bae

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.327

IMPACT OF PERCEIVED GAINS AND CREDIBILITY ON BRAND PERCEPTION IN THE DIGITAL FASHION MARKET

Christina Giakoumaki

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.302-303

DESIGNING FASHION RETAIL DIGITAL ELEMENTS TO BETTER CONVEY CONSCIENTIOUS MESSAGES

Yuri Siregar

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.273-277

EVALUATING DIFFERENTIATION BETWEEN TWO NATIVE DIGITAL FASHION RETAIL BRANDS: ZALESKI AND MYSA - A MULTIPLE CASE STUDY

Julia Bego Siqueira, Victoria Marie Murakami, Viviane Moura Ferreira

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.149

DISRUPTION TO DESTRUCTION: EXPLORING THE EFFECTS OF DIGITAL DISRUPTION ON THE VALUE CREATION PROCESSES WITHIN LUXURY FASHION THROUGH THE LENS OF SERVICE-DOMINANT LOGIC

Nina Van Volkinburg, Alex Thompson

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.87-91

DIGITAL PLATFORMS AND UPCYCLING IN FASHION: A CONSUMER-SIDE ANALYSIS

Anna Marrucci, Cristiano Ciappei, Marina Gallucci

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.93-97

DIGITAL LUXURY: ADDING VALUE TO CHINA’S SECOND-HAND LUXURY FASHION MARKET THROUGH THE INTEGRATION OF PRODUCT AND DIGITAL CHANNELS

Chungwha Chloe Ki, Erin Cho, Chunsheng Li

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.42-46

CREATING CO-CONSUMING EXPERIENCES IN A BORDERLESS, DIGITAL, AND CIRCULAR WORDL: A FRAMEWORK FOR GEN Z AND LUXURY FASHION BRANDS

Christine Ye, Yuna Kim, Yoon-Na Cho

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.36

ATTRIBUTES OF DIGITAL FASHION SHOW AND LUXURY BRAND EQUITY AND PURCHASE INTENTION

Hyesu Yun, Sang Jin Kim, Eunju Ko

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.27

ARE NEW DIGITAL INFLUENCERS RUINING YOUR BUSINESS? THE EFFECTS OF NEGATIVE WORD-OF-MOUTH INITIATED BY SOCIAL MEDIA NEW INFLUENCERS IN FASHION ON CONSUMERS´ INTENTIONS TO PURCHASE AND RECOMMEND THE BRAND

Daniela Langaro, Sandra Maria Correia Loureiro, Ana Beatriz Paula

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.799-803

DIGITAL AND MOBILE TOUCH POINTS IN THE FASHION MARKET: A COMPARISON BETWEEN CHINESE AND EUROPEAN MILLENNIAL CONSUMERS

Lala Hu, Riccardo Rialti, Lamberto Zollo, Raffaele Filieri

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.310-313

DIGITAL PLATFORMS AND SOCIAL MEDIA IN FASHION RENTAL BUSINESS MODELS

Elisa Arrigo

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.178-180

SUSTAINABLE FASHION AND DIGITAL COMMUNICATIONS: A SYSTEMATIC LITERATURE REVIEW

Evangelia Ketikidi, Panayiota Alevizou

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.165-166

FASHION SUSTAINABILITY IN THE DIGITAL REALM

Raluca Creangă

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.9-13

DIGITAL MARKETING IN FASHION INDUSTRY: TRANSITION FROM MCDONALDIZATION AND NEFLIXIZATION TO STITCHFIXIZATION

Jaebeom Suh, Taehyun Suh

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.237-238