KOREASCHOLAR

SCRIPTED SUCCESS? INVESTIGATING THE PERSUASIVE POWER OF AI-GENERATED COPY IN DIGITAL FASHION MARKETING

Courtney Chrimes, Rosy Boardman, Marta Blazquez Cano

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.556-557

THE FUTURE OF INFLUENCER MARKETING IN THE DIGITAL AGE OF VIRTUAL INFLUENCERS

Wendy Bendoni, Faina Danielian

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.604-607

DIGITAL MARKETING IN FASHION INDUSTRY: TRANSITION FROM MCDONALDIZATION AND NEFLIXIZATION TO STITCHFIXIZATION

Jaebeom Suh, Taehyun Suh

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.237-238

MARKETING A LUXURY BRAND THROUGH DIGITAL STORYTELLING: AN ANALYSIS OF CAMPAIGN DIFFUSION THROUGH YOUTUBE AND INSTAGRAM

Emily Raymond, Donna Smith, Joseph F. Hair

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.116-121