WHAT AND HOW TO TALK: THE VALUE OF FASHION OPINION LEADERS’ NARRATIVE STRATEGIES IN CULTIVATING EWOM MARKETING
Shuang Zhou, Liz Barnes, Marta Blazquez Cano, Helen McCormick
Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.611-612
EXAMINING THE EFFECTIVENESS OF FASHION MARKETING ON SOCIAL MEDIA: AN EXPERIMENT ON INFLUENCER’S REPUTATION, POST TYPE, AND ONLINE EWOM VALENCE
Jie Meng, Yik Shun Ma
Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.35