KOREASCHOLAR

LUXURY BRAND ENDORSER: THE GAME BETWEEN HUMAN INFLUENCERS AND VIRTUAL INFLUENCERS

Hui Zhan, Jing Zhang

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.507

PROMOTING BEAUTY PRODUCTS IN SOCIAL MEDIA: EFFECTS OF ENDORSER CHARACTERISTICS AND SOCIAL DISTANCE

Yung Kyun Choi, Ruo Nan Zhang, Eunyoung Christine Sung

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.87-90

ENDORSEMENT OF ATHLEISURE BRAND: WHAT CHARACTERISTICS MAKE A GOOD ENDORSER?

Kong Cheen Lau, Jingyi Kong

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.633-635

STUDY ON THE INFLUENCING OF PARASOCIAL RELATIONSHIP ON BRAND EQUITY IN THE VR SHOPPING ENVIRONMENT: THE MODERATING EFFECT OF ACTIVITY OF FASHION WEB CELEBRITY ENDORSER

Chunlin Yuan, Kyunghoon Kim, Shuman Wang, Xiaolei Yu

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.325

STUDY ON THE INFLUENCING OF WEB CELEBRITY ENDORSER ON BRAND EQUITY: RESEARCH BASED ON FASHION BRANDS

Chunlin Yuan, Kyunghoon Kim, Hakil Moon, Shuman Wang, Xiaolei Yu

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.323

GLOCALIZATION STRATEGY IN CHINA: THE EFFECTS OF BRAND NAME AND ENDORSER ETHNICITY

Sojung Kim, Ka Yi Luk, Binfang Xia, Nan Xu, Xinzhu Yin

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.191-195