KOREASCHOLAR

A STUDY ON DIFFERENCES IN PUBLIC PARTICIPATION IN PUBLIC CAMPAIGNS ACCORDING TO TRADITIONAL SPORTS AND ESPORTS TYPE: FOCUCING ON COGNITIVE RESPONSE AND THEORY OF PLANNED BEHAVIOR

Jaehun Kim, Jong-Kuk Shin, Yoon Ju Cho

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.382

A STUDY ON LUXURY BRAND ATTITUDE ACCORDING TO THE DEGREE OF PARTICIPATION IN ESPORTS

Jaehun Kim, Sangho Lee, Youngseon Kim, Okchul Hwang

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.362-363

THE STUDY OF CONSUMER RESPONSE TO LUXURY BRAND AND ESPORTS COLLABORATION

Jaehun Kim, Sangho Lee

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.361