KOREASCHOLAR

CONSUMER BRAND EVALUATION ACCORDING TO BRAND SUSTAINABILITY SELF-CONGRUITY

Ken Kumagai

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.412

THE PARTITIONED COUNTRY OF ORIGIN EFFECT IN CONSUMERS’ EVALUATION OF AN ITALIAN FASHION PRODUCT

Alessandro De Nisco, Marta Massi

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.238

SUSTAINABLE BRAND EXPLOITATION: A VALUE-BASED APPROACH FOR STRATEGY EVALUATION

Marc Fischer, Max Backhaus, Tobias Hornig

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.138

DOES PRODUCT CONTEXT COMPLEXITY MATTER IN (IN)CONGRUENT SHOP ENVIRONMENTS? THE INFLUENCE OF PROCESSING FLUENCY ON PRODUCT EVALUATION

Manuela Valta, Donata Vianelli

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.309-312

EFFECTS OF NATIVE CONTENT APPEAL, AD SKEPTICISM AND WEBSITE TYPE ON ATTITUDES TOWARD THE AD, PEOPLE’S WEBSITE EVALUATION AND PERSUASION KNOWLEDGE

Ana Clara Meirelles Vitale, Sooyoung Cho

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.141-145

CULTIVATING CORPORATE REPUTATION FROM THE BOTTOM: EVALUATION OF SERVICE ENCOUNTER MANAGEMENT IN LUXURY WATCH MONOBRAND BOUTIQUES

Fabio Duma, Christine Hallier Willi

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.793-797

EVALUATION OF FABRIC DRAPE BASED ON RGB-D SENSOR SYSTEM

Jong-Jun Kim

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.650-652

WARM FEELING EVALUATION OF HEAT STORAGE FABRIC USING AN INFRARED THERMOGRAPHY CAMERA

Jung Soon Lee, Myoung-Ok Kim

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.645-646

USABILITY EVALUATION OF TEMPERATURE REGULATION SMART CLOTHING INTERFACE

Sareum Kim, Jung-Sim Roh

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.609