KOREASCHOLAR

IN-STORE SENSORY EXPERIENCE AND EXPERIENTIAL MARKETING IN CONSUMER DECISION-MAKING PROCESSES

Jung-Hwan Kim

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.564-568

THE MOTIVATION AND CONSUMER EXPERIENCE WHEN PURCHASING SUSTAINABLE FASHION BRANDS

Inês Miguel, Márcia Silva

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.509

ENHANCING CUSTOMER EXPERIENCE IN THE RETAIL SECTOR THROUGH IMMERSIVE TECHNOLOGIES

Yioula Melanthiou

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.466-467

FROM ONLINE SHOPPING EXPERIENCE TO ONLINE PURCHASE INTENTIONS: ARE SHOWROOMERS DIFFERENT? A STUDY OF A TECHNICAL SPORTSWEAR BRAND’S E-STORE

Francesca Magno, Fabio Cassia, Christian M. Ringle

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.362-363

ONLINE OFF-PRICE SHOPPING AS A SPORT? MEASURING SHOPPING EXPERIENCE OF MILLENNIAL “SPORT SHOPPERS” AND REPURCHASE INTENTIONS

Lauren Copeland, Jodi Frontino

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.306-307

A SENTIMENT–BASED UNDERSTANDING OF HAPPINESS IN SOCIAL MEDIA: EVIDENCE FROM EXPERIENCE AND MATERIAL BRANDS' SUPPORT ACCOUNTS

Meltem Kiygi-Calli, Ezgi Merdin-Uygur, Abdullah Önden, Maryam El Oraiby

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.148

EFFECT OF FASHION DESTINATION EXPERIENCE DURING FASHION WEEK ON CITY BRAND EQUITY AND REVISIT INTENTION

Minjung Cho, Eunju Ko

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.64

ENHANCING CONSUMER SHOPPING EXPERIENCE THROUGH AUGMENTED REALITY AND VIRTUAL REALITY

Jung-Hwan Kim, Minjeong Kim, Minjung Park, Jungmin Yoo

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.364-368

DID THE COVD-19 PANDEMIC EVOKE THE NEW WAVE ON CONSUMERS’ VR SHOPPING EXPERIENCE?

Jeongah Shin, Jewon Lyu

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.306-310

LUXURY CONSUMER BEHAVIOUR DURING THE COVID PANDEMIC. THE REDISCOVERY OF THE STRONG VALUE OF THE INSTORE EXPERIENCE PROMOTED BY THE DIGITAL WORLD.

Anna Claudia Pellicelli, Carola Romana Garrone

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.204-220

DEVELOPING MEASURING ITEMS ON DIGITAL SERVITIZATION EXPERIENCE IN B2B SETTINGS

Seo Chul Jang, Joonheui Bae, Kyung Hoon Kim

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.176

ANALYSES OF CUSTOMER EXPERIENCE AND THE DETERMINANTS OF PURCHASE INTENTION IN AN CONTACT-FREE SHOPPING ENVIRONMENT

Su Ji Hong, Sang-Lin Han

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.124-127

Effects of Experiential Quality and MZ Generation's Brand Engagement on Experience Value Creation: Analysis of Psychological Process in the Experience-based Subscription Economy Platform

Myoung-a An, Sang-Lin Han

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.122-123

EXPLORING MEASUREMENT OF SERVICE EXPERIENCE QUALITY FOR DIGITAL STREAMING SERVICE

Jinsoo Kim, Joonheui Bae, Kyung Hoon Kim

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.121

THE IMPACT OF EXTENDED BRAND EXPERIENCE THROUGH FLAGSHIP STORES ON AUTHORIZED SHOPPING CHANNELS IN LUXURY FASHION MARKET –CAFE vs. ART SPACE COMPARISON–

Jin Jeong, Ha Kyung Lee, Yuri Lee

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.65-70

THE EFFECT OF SELF-RELATED EXPERIENCE TO ATTENUATE MISBEHAVIOR ON INTENTION TO REUSE THE PLATFORM OF ACCESS-BASED CONSUMPTION

Joonheui Bae, Dong Mo Koo

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.47

LUXURY BRAND EXPERIENCE AND UGC EFFECTS

Jihye Yu, Eunju Ko

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.834

HOW SERVITIZATION AFFECTS CUSTOMER EXPERIENCE?

Kyeong Kook Jang, Joonheui Bae, Kyung Hoon Kim

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.798

SMM AND CUSTOMER PURCHASING EXPERIENCE: THE CHINESE WAY

Serena ROVAI

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.600-603

RESISTANCE TO COUNTERFEITING AND PURCHASE OF LUXURY BRANDS: ANY ROLE OF BRAND EXPERIENCE?

Siham Mourad, Pierre Valette-Florence

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.434