KOREASCHOLAR

IN-STORE SENSORY EXPERIENCE AND EXPERIENTIAL MARKETING IN CONSUMER DECISION-MAKING PROCESSES

Jung-Hwan Kim

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.564-568

SOCIAL MEDIA MARKETING AND CONSUMER-BASED BRAND EQUITY: THE ROLE OF BRAND EXPERIENCE AMONG MILLENNIALS IN ONLINE FASHION COMMUNITIES

Lamberto Zollo, Sukki Yoon, Riccardo Rialti, Cristiano Ciappei

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.79-80

THE SERVICE MARKETING MIX EFFECT ON CUSTOMER EXPERIENCE AND CUSTOMER EQUITY IN THE SERVICE INDUSTRY

Namhee Jin, Jaesu Kim, Kyung Hoon Kim

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.838-844