KOREASCHOLAR

HOW DO MOBILE APPS ENHANCE THE EXPERIENTIAL VALUE OF FASHION BRANDS?

Ioannis Kostopoulos, Nina Michaelidou, Lina Nasr

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.308-309

Effects of Experiential Quality and MZ Generation's Brand Engagement on Experience Value Creation: Analysis of Psychological Process in the Experience-based Subscription Economy Platform

Myoung-a An, Sang-Lin Han

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.122-123

GAMIFICATION MARKETING IN CONSUMER EXPERIENTIAL VALUE AND SATISFACTION

Young Ju Lim, Eunju Ko

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.831

THE EFFECTS OF CHINESE TOURISTS' PERCEIVED SHOPPING EXPERIENTIAL VALUE ON ATTITUDES TOWARD PRODUCTS AND STORES

Jimin Kim, Eung Tae Kim, Ha Kyung Lee, Eunsoo Baek, Ho Jung Choo

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.692-694