KOREASCHOLAR

THE ROLE OF RECOMMENDATION AGENTS IN SHAPING CONSUMER SATISFACTION: INSIGHTS FROM BEHAVIORAL AND FMRI STUDIES

Meiling Yin, Wenying Tan, Eun-Ju Lee

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.455

THE EFFECT OF LUXURY BRANDS’ CSR COMMUNICATION ON PURCHASE INTENTION: AN FMRI INVESTIGATION

Eun-Ju Lee, Han-Ah Choi, Dong Hyun Kim, Hyunjin Park, Bo-Yong Park, Kyeongseob Byeon

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.445