KOREASCHOLAR

THE ROLE OF LUXURY BRAND’S CONVERSATIONAL AGENTS: COMPARISON BETWEEN FACE-TO-FACE AND CHATBOT

Minjee Chung, Heerim Joung, Eunju Ko

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.540

CONSUMER REACTION TO LUXURY ADVERTISING INFORMATION FRAMING WITH DIFFERENT FACE CONCERN: BASED ON REGULATORY FOCUS THEORY

Bi Nan, Wang Ying, Cheng-Yue Yin

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.847-851