KOREASCHOLAR

BEYOND THE RUNWAY: EMBRACING SPECULATIVE DESIGN IN FASHION FILMS DURING COVID-19

Mónica Mara Lopes, Fábio Shimabukuro Sandes, Manuel José Damásio

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.688-699

TRANSPARENCY MATTERS: THE DYNAMICS OF SUSTAINABLE MARKETING IN SLOW FASHION, PRICE VS PRODUCTION TRANSPARENCY

Kaja Alberta de Koff, Alexandra Sierra Rativa

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.671-687

SUSTAINABILITY AND LUXURY FASHION: A BIBLIOMETRIC ANALYSIS

Pranati Dash, Anjuman Antil, Sneha Kadyan

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.608-613

WEBSITE FEATURES AND PURCHASE INTENTION OF ONLINE FASHION AMONG GENERATION Z CONSUMERS IN SOUTH AFRICA

Marike Venter de Villiers, Hanita Channa, Safa Ebrahim

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.585-599

SCRIPTED SUCCESS? INVESTIGATING THE PERSUASIVE POWER OF AI-GENERATED COPY IN DIGITAL FASHION MARKETING

Courtney Chrimes, Rosy Boardman, Marta Blazquez Cano

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.556-557

PERCEIVED PERSONALIZATION AND CRITICAL SUCCESS FACTORS IN DIGITAL FASHION: AN INSIGHT FROM FASHION CONSUMERS

Tekila Harley Nobile, Lorenzo Cantoni

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.535-544

INNOVATING SUSTAINABLE FASHION DESIGN: AN EXPLORATION OF THE SUSTAINABILITY OF A HYBRID METHOD THROUGH THE C2CAD FRAMEWORK

Tsai-Chun Huang, Mingyao Jin

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.530-534

BEING FASHION WITH A PURPOSE: EXPLORING CONSUMERS' WILLINGNESS TO PAY FOR SUSTAINABLE FASHION

Aihoor Aleem, Sandra Maria Correia Loureiro, Mónica Santos

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.522-526

EXPLORING THE IMPACT OF DEEPFAKE ADVERTISEMENTS ON AD AVOIDANCE AND CONSUMER BEHAVIOR IN THE FASHION INDUSTRY

Inês Rodrigues, João Guerreiro, Sandra Loureiro

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.516-521

THE MOTIVATION AND CONSUMER EXPERIENCE WHEN PURCHASING SUSTAINABLE FASHION BRANDS

Inês Miguel, Márcia Silva

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.509

VIRTUAL INFLUENCER MARKETING AND CONSUMER WELLBEING: HOW TO MITIGATE FASHION CONSUMER ANXIETY AND UNSUSTAINABLE PURCHASE

Amy ZHOU, Yang LIU, Yonglin DAI

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.508

SUSTAINABLE FASHION ADVERTISING OF SMALL AND MEDIUM ENTERPRISES: EVIDENCE FROM MADE IN ITALY COMPANIES

Niccolò Piccioni, Rosa Romano

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.500-506

THE METAVERSE IN LUXURY FASHION BRANDS’ OMNICHANNEL STRATEGIES

Lala Hu, Mirko Olivieri

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.496

FASHION’S COLOR PALETTE IN TIMES OF CRISIS

Yael Pedro, Michal Koren, Or Peretz, Noga Fisher, Or Yazdi

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.492-495

CREATING AGE-INCLUSIVE OMNICHANNEL FASHION BRAND EXPERIENCES USING NEW TECHNOLOGIES

Rosy Boardman, Courtney Chrimes

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.470-471

SUSTAINABILITY AND LUXURY FASHION: GENERATION Z´S PERSPECTIVE

Filipa Rosado-Pinto, Carla Jordão

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.462-465

SUSTAINABILITY CUES IN FASHION: PRACTITIONERS’ AND CONSUMERS’ PERSPECTIVES

Generoso Branca, Jorge Nascimento, Sandra Maria Correia Loureiro

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.457-461

UPSKILLING FOR FASHION DESIGN INNOVATION IN THE AI ERA

Li Zeng, Zhimin Chen, Chris K. Y. Lo

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.448

RUSSIAN FASHION INDUSTRY LANDSCAPE IN RESPONSE TO MARKET TURBULENCE

Rebiazina Vera, Sharko Elena

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.437

CREATIVITY AND INNOVATION IN PRODUCT DEVELOPMENT IN FASHION MARKETS: INVESTIGATING THE ROLE OF TREND AGENCIES IN A B2B FASHION CONTEXT.

Carol Cloughton, Professor Helen Goworek, Fiona Bailey

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.433-436