KOREASCHOLAR

ADOPTION OF FACIAL PATTERN RECOGNITION APPLICATIONS BY FASHION RETAILERS

Amir Heiman, Udo Wagner

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.32-33

THE EFFECTS OF PRODUCT NOVELTY AND FASHION INFLUENCERS’ SOCIOECONOMIC STATUS ON FASHION ADOPTION IN SOCIAL MEDIA

Eonyou Shin, Jung Eun Lee

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.407-411

FACTORS INFLUENCING YOUNG ADULTS’ ATTITUDE AND ADOPTION OF SUSTAINABLE SLOW FASHION IN AN EMERGING MARKET CONTEXT

Marike Venter de Villiers, Helen Duh

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.271-276

ADOPTION AND SCOPE OF HEURISTICS IN FASHION BUSINESS TO BUSINESS MARKETING: AN EXPORATIVE CASE RESEARCH

Simone Guercini

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.507-510

UNDERSTANDING FASHION CONSUMER’S INFORMATION ADOPTION AND DECISION MAKING PROCESS OF SUSTAINABLE FASHION PRODUCTS IN SOCIAL MEDIA PLATFORM: A CROSS-CULTURAL STUDY BETWEEN SOUTH KOREA AND CHINA

Hyun Min Kong, Eunju Ko

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.382-384

CONSUMER PERCEPTION ON TECHNOLOGY AND CULTURAL CONVERGENCE MARKETING ACTIVITIES OF A FASHION BRAND: FOCUSED ON DETERMINANTS OF ADOPTION

Haesung Whang, Eunju Ko

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.897-901

RESEARCH ON CONSILIENCE IN FASHION PRODUCTS AND CUSTOMER ADOPTION INTENTION

Suhyun Park, Liyan Hung, Heeju Chae, Eunju Ko

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.103-104