DO FASHION BLOGGER CONTENT CATEGORIES ATTRACT SOCIAL NETWORKING SITE USERS’ ATTENTION IN CHINA?
Jiayan Huang, Yao Yao, Rosy Boardman, Claudia Henninger, Delia Vazquez
Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.315-322
THE ROLE OF FASHION BLOGGER CREDIBILITY, HOMOPHILY AND ENGAGEMENT ON FOLLOWERS’ INTENTIONS TO BUY FASHION PRODUCTS. RESULTS OF A BINATIONAL STUDY.
Giada Mainolfi, Donata Tania Vergura
Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.18-21