KOREASCHOLAR

EFFECT OF FASHION DESTINATION EXPERIENCE DURING FASHION WEEK ON CITY BRAND EQUITY AND REVISIT INTENTION

Minjung Cho, Eunju Ko

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.64

INDIRECT CITY-BRANDING THROUGH THE HYPERREAL REPRESENTATION OF THE CITY IN FASHION ADVERTISING – THE EXAMPLE OF VENEZIA

Anne-Flore Maman Larraufie

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.321-322

ARE FASHION CITIES REALLY FASHION CITIES? AN ANALYSIS ON CITY BRAND ASSOCIATIONS

Diletta Acuti, Valentina Mazzoli, Raffaele Donvito, Priscilla Chan

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.230-234

THE GROWING CHALLENGE OF UNLEASHING THE POWER OF STRONG IDENTITIES VIA BRANDING AND BRAND COMMUNICATION – IS IT THE PRODUCT, THE DESIGNER, THE COMPANY, THE CITY OR COUNTRY BEHIND TO ACHIEVE AND SUSTAIN SUCCESS IN FASHION MARKETING?

Klaus-Peter Wiedmann, Carmen Rodriguez Santos, Gaetano Aiello, Raffaele Donvito, Bruno Godey, Daniele Pederzoli

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.799-800

FASHION INDUSTRY AND CITY BRANDING AN ANALYSIS OF VISITORS PERCEPTION OF FLORENCE

Francesco Capone, Luciana Lazzeretti

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.361-365