KOREASCHOLAR

EXPLORING THE IMPACT OF DEEPFAKE ADVERTISEMENTS ON AD AVOIDANCE AND CONSUMER BEHAVIOR IN THE FASHION INDUSTRY

Inês Rodrigues, João Guerreiro, Sandra Loureiro

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.516-521

THE MOTIVATION AND CONSUMER EXPERIENCE WHEN PURCHASING SUSTAINABLE FASHION BRANDS

Inês Miguel, Márcia Silva

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.509

VIRTUAL INFLUENCER MARKETING AND CONSUMER WELLBEING: HOW TO MITIGATE FASHION CONSUMER ANXIETY AND UNSUSTAINABLE PURCHASE

Amy ZHOU, Yang LIU, Yonglin DAI

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.508

EXPLORING THE ACCEPTANCE OF DIGITAL FASHION AS AN END PRODUCT FROM A CONSUMER PERSPECTIVE

Hazel Hoi Yau Chan, Claudia Henninger, Rosy Boardman, Marta Blazquez Cano

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.349-350

BEYOND SECOND-HAND LUXURY: UNRAVELING THE CONSUMER JOURNEY IN ‘PRE-OWNED’ FASHION PLATFORMS

Gabriele Murtas, Giuseppe Pedeliento

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.310-316

HOW DOES CORPORATE SOCIAL IRRESPONSIBILITY OF FAST-FASHION COMPANIES LEAD TO CONSUMER BOYCOTTS?

Ping Zhong, Changju Kim

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.281-285

UNDERSTANDING CONSUMER PSYCHOLOGY TOWARDS SUSTAINABLE FASHION CONSUMPTION: A DUAL-PATH MODEL

Jiyeon Kim, Md. Rafiqul Islam Rana

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.272

CONSUMER BUYING INTENTION THROUGH APPS: A CASE OF FAST FASHION APPS

Poppy Herold, Saloomeh Tabari

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.221-226

UNVEILING THE GREEN FACADE: THE EFFECTS OF FASHION BRAND PERSONALITIES ON CONSUMER REACTIONS TO GREEN MARKETING AND GREENWASHING

Taeyeon Kim, Jungwon Kim, Youngju Jung, Yongjun Sung

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.179-185

UNDERSTANDING THE IMPACTS OF TECHNICAL CLOTHING FIT INNOVATION ON CONSUMER BEHAVIOUR IN THE CONTEXT OF SLOW FASHION AND GARMENT LONGEVITY

Clare Richardson, Rosy Boardman, Simeon Gill

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.144-145

THE LAST MILE DELIVERY OF FASHION GARMENTS: HOW TO ENHANCE CONSUMER SUSTAINABLE CHOICES

Valentina Mazzoli, Ilenia Confente, Ivan Russo, Diletta Acuti

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.123

THE IMPACT OF NEGATIVE ELETRONIC WORD OF MOUTH GENERATED BY LUXURY FASHION BRANDS’ CONTROVERSIAL CAMPAIGNS ON CONSUMER BEHAVIOUR

Marina Droga Pitanga Landulpho, Viviane Moura R. Ferreira

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.105-106

SUSTAINABLE APPROACHES IN AI-GENERATED FASHION ADVERTISING: ASSESSING CONSUMER EMOTIONS, BEHAVIORS, AND COGNITIVE PROCESSES THROUGH EEG AND EYE-TRACKING

Neulonbit Oh, Eunju Ko

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.11

FASHIONING BODY POSITIVITY CONSUMER PERCEPTIONS AND PURCHASE BEHAVIOUR IN THE REALM OF BODY POSITIVE FASHION BRANDS, CONSIDERING BODY IMAGE AND BELIEF CONGRUENCE

Vanessa Kowald, Vera Herédia Colaço

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.2

THE IMPACT OF COUNTRY OF ORIGIN ON CONSUMER PURCHASE DECISION OF LUXURY VS FAST FASHION: CASE OF SAUDI FEMALE CONSUMERS

Tagreed Abalkail

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.244

DIGITAL PLATFORMS AND UPCYCLING IN FASHION: A CONSUMER-SIDE ANALYSIS

Anna Marrucci, Cristiano Ciappei, Marina Gallucci

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.93-97

HOW DOES THE SNS SERVICE QUALITY OF FASHION E-COMMERCE AFFECT CHINESE CONSUMER ENGAGEMENT？

Jing ZHANG

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.91-92

THE DEVELOPMENT OF SUSTAINABLE FASHION RECOMMENDATION SYSTEMS FOR CONSUMER WELL-BEING

Jiyoung Kim, Juhyun Kim, Eunju Ko

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.833

CONSUMER ENGAGEMENT IN MOBILE SHOPPING THROUGH MOBILE FASHION APPS AND AR

Anastasiia A.Napalkova

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.705-707

BRANDING ETHICAL FASHION: THE EFFECT OF BRAND MESSAGING ON CONSUMER PERCEPTIONS OF ETHICAL FASHION BRANDS

Sharmin Attaran, Victoria Eastman

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.613