WHEN FASHION GENES IS INJECTED INTO TRADITIONAL CULTURE: EXPLORING THE EFFECT OF DESIGN ELEMENTS OF CULTURAL AND CREATIVE PRODUCT ON BRAND VALUE AND SUSTAINED COMPETITIVE ADVANTAGE IN FASHION INDUSTRY
Chunlin Yuan, Kyung Hoon Kim, Hakil Moon, Shuman Wang, Yue Liu
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.351
DOES CULTURE MATTER IN ONLINE FASHION PRODUCTS PURCHASE BEHAVIOR? EVIDENCES FROM A CROSS-CULTURAL ANALYSIS OF ALIBABA CUSTOMERS
Monica Faraoni, Lala Hu, Lamberto Zollo, Riccardo Rialti
Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.759-760
GLOBAL CONSUMERS CULTURE AND THE NEW CHINESE LUXURY FASHION BRANDS: EMERGING ISSUES AND NEW TRENDS FROM THE LOCAL “CHINA BRANDSCAPE”
Serena ROVAI
Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.523-526