KOREASCHOLAR

EXPLORING THE IMPACT OF DEEPFAKE ADVERTISEMENTS ON AD AVOIDANCE AND CONSUMER BEHAVIOR IN THE FASHION INDUSTRY

Inês Rodrigues, João Guerreiro, Sandra Loureiro

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.516-521

RUSSIAN FASHION INDUSTRY LANDSCAPE IN RESPONSE TO MARKET TURBULENCE

Rebiazina Vera, Sharko Elena

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.437

BLOCKCHAIN-ENABLED SUSTAINABILITY IN THE FASHION INDUSTRY: MAIN BENEFITS OF PRODUCT TRACEABILITY AND ANALYSIS OF CUSTOMERS’ PERCEPTION

Sara Diodati, Lawrence Cabrera, Riccardo Rialti, Lamberto Zollo

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.141-143

FASHION LUXURY BRAND EXTENSIONS IN THE HOSPITALITY SERVICE INDUSTRY: A SYSTEMATIC LITERATURE REVIEW AND RESEARCH AGENDA

Natalia Luque-Zequeira, Marta Torregrosa Puig, Patricia San Miguel

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.65-69

VALUE CO-CREATION IN THE FASHION INDUSTRY: BIBLIOMETRIC RESEARCH USING VOS VIEWER AND HISTCITE

Chaojie Yang, Ahmad Daryanto, Eman Gadalla

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.48-55

IMPLEMENTING AI FOR MARKETING IN THE AFRICAN FASHION INDUSTRY: OPPORTUNITIES AND CHALLENGES

Morolake Dairo, Sharon Nunoo, Ijeoma Onwumere, Ruofei Chen

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.34-38

WHEN FASHION GENES IS INJECTED INTO TRADITIONAL CULTURE: EXPLORING THE EFFECT OF DESIGN ELEMENTS OF CULTURAL AND CREATIVE PRODUCT ON BRAND VALUE AND SUSTAINED COMPETITIVE ADVANTAGE IN FASHION INDUSTRY

Chunlin Yuan, Kyung Hoon Kim, Hakil Moon, Shuman Wang, Yue Liu

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.351

ASSESSING THE IMPACT OF BIG DATA ANALYTICS ON DYNAMIC MARKETING CAPABILITIES AND PERFORMANCE IN THE FASHION INDUSTRY. PERSPECTIVES FROM EUROPEAN BUSINESSES

Riccardo Rialti, Virginia Vannucci

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.226-228

FROM GENDER TO GENDERLESS SEGMENTATION: WHAT IS HAPPENING IN THE LUXURY FASHION INDUSTRY?

Barbara Kulaga, Elena Cedrola

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.166-169

REPUTATION MODEL PROPOSAL FOR THE FASHION INDUSTRY

Paula Gárgoles, Ružica Brečić, Alica Grilec

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.748-752

HOW B2B MARKETERS CAN UTILIZE SOCIAL MEDIA AND GAIN INTELLIGENCE THAT IS USED TO DEVELOP SUSTAINABLE CUSTOMER RELATIONSHIPS IN THE FASHION INDUSTRY

Yang-Im Lee, Peter Trim, An Vu

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.720-721

THE EMERGENCE OF ETHICAL RETAILERS IN THE FASHION AND APPAREL INDUSTRY

Livia Rudolph, Mariana Suter, Nuno Fouto

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.385

HOW INDUSTRY 4.0 MAY IMPACT RELATIONSHIPS BETWEEN BRANDS AND MANUFACTURERS IN THE FASHION AND LUXURY INDUSTRIES

Danni Zhao-Meunier, Valérie Moatti, Andrée-Anne Lemieux, Celine Abecassis-Moedas

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.330-334

SUSTAINABILITY IN THE FASHION INDUSTRY. USING EEG TO UNDERSTAND CONSUMERS’ INTENTIONS TOWARDS SUSTAINABLE ECO-LUXURY ITEMS

Balconi Michela, Sebastiani Roberta, Galeone Annalisa Beatrice, Angioletti Laura

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.220-227

ANALYSING TRADEMARK AND SOCIAL MEDIA IN THE FASHION INDUSTRY: TOOLS THAT COULD REALLY MAKE A DIFFERENCE FOR

Laura Rienda-García, Lorena Ruiz-Fernández, Lindsey Drylie Carey, Louise Mc Bride

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.14-16

ALGORITHMS AS TASTE FOSTERING DEVICES IN FASHION BLOGGING

Hedon Blakaj, Pekka Mattila, Juho-Petteri Huhtala, Iiro Vaniala

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.452-456

INFLUENCING CHARITABLE BEHAVIOR THROUGH INSIGHTS FROM BEHAVIORAL ECONOMICS: IMPLICATIONS FOR THE MANAGEMENT OF ONLINE RETAIL ENVIRONMENTS IN THE FASHION INDUSTRY

Philipp Simbrunner, Bodo B. Schlegelmilch, Verena Stacheneder

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.517

EXPLORING SUSTAINABLE INDEX IN FASHION INDUSTRY

Huanzhang Wang, Sang Jin Kim, Kyung Hoon Kim

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.390

THE CROSS-CULTURAL STUDY OF THE EFFECT OF BRAND EQUITY AND BRAND PERSONALITY ON CUSTOMER VALUE IN FAST-FASHION INDUSTRY

Rachata Rungtrakulchai

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.336

DIGITAL MARKETING IN FASHION INDUSTRY: TRANSITION FROM MCDONALDIZATION AND NEFLIXIZATION TO STITCHFIXIZATION

Jaebeom Suh, Taehyun Suh

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.237-238