KOREASCHOLAR

ARE NEW DIGITAL INFLUENCERS RUINING YOUR BUSINESS? THE EFFECTS OF NEGATIVE WORD-OF-MOUTH INITIATED BY SOCIAL MEDIA NEW INFLUENCERS IN FASHION ON CONSUMERS´ INTENTIONS TO PURCHASE AND RECOMMEND THE BRAND

Daniela Langaro, Sandra Maria Correia Loureiro, Ana Beatriz Paula

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.799-803

THE EFFECTS OF PRODUCT NOVELTY AND FASHION INFLUENCERS’ SOCIOECONOMIC STATUS ON FASHION ADOPTION IN SOCIAL MEDIA

Eonyou Shin, Jung Eun Lee

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.407-411

PROFILING MARKET INFLUENCERS: COMPARIONS OF MARKET MAVEN, OPINION LEADERS, AND FASHION LEADERS

Heewon Sung, Eun Young Kim, Eun Joo Park

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.758-759

BEYOND THE METRICS: EXPLORING THE IMPACT OF SOCIAL MEDIA INFLUENCERS IN THE FASHION SECTOR

Kate Armstrong, Eva Schwarz, Marta Blazquez, Matteo Montecchi

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.182-186