KOREASCHOLAR

Keynote Speech: 2021 Global Fashion Management Conference at Seoul/ Korean Scholars of Marketing Science International Conference Research Needs in the Advertising Field with an Emphasis on Fashion and Luxury Advertising

Charels R. Taylor

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.456

ADOPTION AND SCOPE OF HEURISTICS IN FASHION BUSINESS TO BUSINESS MARKETING: AN EXPORATIVE CASE RESEARCH

Simone Guercini

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.507-510

A METHODOLOGICAL REVIEW OF SURVEY-BASED RESEARCH IN THE FIELD OF GLOBAL AND CROSS-CULTURAL FASHION MARKETING

Bülent Mengüç, Jeffrey P. Boichuk, Athina Zeriti

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.570

SOCIAL MEDIA MARKETING AND CUSTOMER ENGAGEMENT IN THE ITALIAN FASHION INDUSTRY: EVIDENCE OF AN EMPIRICAL RESEARCH

Virginia Fani, Romeo Bandinelli, Monica Faraoni, Rinaldo Rinaldi

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.326-332