KOREASCHOLAR

CREATIVITY AND INNOVATION IN PRODUCT DEVELOPMENT IN FASHION MARKETS: INVESTIGATING THE ROLE OF TREND AGENCIES IN A B2B FASHION CONTEXT.

Carol Cloughton, Professor Helen Goworek, Fiona Bailey

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.433-436

EXPLORING THE ACCEPTANCE OF DIGITAL FASHION AS AN END PRODUCT FROM A CONSUMER PERSPECTIVE

Hazel Hoi Yau Chan, Claudia Henninger, Rosy Boardman, Marta Blazquez Cano

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.349-350

THE IMPACTS OF PRODUCT-FOCUSED VERSUS CAUSE-FOCUSED GREEN ADVERTISING ON CONSUMERS’ WARM EMOTION, PERCEIVED SKEPTICISM AND BRAND ATTITUDE FOR LUXURY FASHION BRANDS

Shuang Wu, Maria Logkizidou, Pammi Sinha

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.326

CLICK TO CHIC: DECODING THE IMPACT OF FASHION PRODUCT PAGE DESIGN ON ONLINE PURCHASE INTENTION

Patricia Sanmiguel, Cristina Sánchez Blanco, Clara González-Tosat, Anais Sánchez-Hualde

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.235-240

BLOCKCHAIN-ENABLED SUSTAINABILITY IN THE FASHION INDUSTRY: MAIN BENEFITS OF PRODUCT TRACEABILITY AND ANALYSIS OF CUSTOMERS’ PERCEPTION

Sara Diodati, Lawrence Cabrera, Riccardo Rialti, Lamberto Zollo

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.141-143

WHY HUMAN+AI IS NEEDED? BRAIN SPECIALIZATION THEORY EXPLAINS HOW MARKETING ARTIFICIAL INTELLIGENCE CAN HELP REDUCE INFORMATION OVERLOAD ON DECISION MAKERS’ BRAINS DURING FASHION PRODUCT PURCHASE

Olga Kim, Wenying Tan, Eun-Ju Lee

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.354-355

WHEN FASHION GENES IS INJECTED INTO TRADITIONAL CULTURE: EXPLORING THE EFFECT OF DESIGN ELEMENTS OF CULTURAL AND CREATIVE PRODUCT ON BRAND VALUE AND SUSTAINED COMPETITIVE ADVANTAGE IN FASHION INDUSTRY

Chunlin Yuan, Kyung Hoon Kim, Hakil Moon, Shuman Wang, Yue Liu

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.351

DIGITAL LUXURY: ADDING VALUE TO CHINA’S SECOND-HAND LUXURY FASHION MARKET THROUGH THE INTEGRATION OF PRODUCT AND DIGITAL CHANNELS

Chungwha Chloe Ki, Erin Cho, Chunsheng Li

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.42-46

TYPES OF RELATIONSHIP ASYMMETRY AND THE IMPLEMENTATION OF SUSTAINABLE PRODUCT DEVELOPMENT IN FASHION SUPPLY CHAINS

Cagri Talay, Lynn Oxborrow, Stella Claxton

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.722-730

THE RELATIONSHIP BETWEEN FAST FASHION PRODUCT TRAITS AND CONSUMER CHOICE

Qianhui Shen, Yang Sun

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.538-539

THE EFFECTS OF PRODUCT NOVELTY AND FASHION INFLUENCERS’ SOCIOECONOMIC STATUS ON FASHION ADOPTION IN SOCIAL MEDIA

Eonyou Shin, Jung Eun Lee

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.407-411

THE PARTITIONED COUNTRY OF ORIGIN EFFECT IN CONSUMERS’ EVALUATION OF AN ITALIAN FASHION PRODUCT

Alessandro De Nisco, Marta Massi

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.238

MANAGING SUSTAINABILITY IN THE FASHION BUSINESS: EXPLORING CHALLENGES IN PRODUCT DEVELOPMENT FOR CLOTHING LONGEVITY

L. Oxborrow, Helen Goworek, S. Claxton, T. H. Cooper, H. Hill, A. McLaren

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.376-381

THE GROWING CHALLENGE OF UNLEASHING THE POWER OF STRONG IDENTITIES VIA BRANDING AND BRAND COMMUNICATION – IS IT THE PRODUCT, THE DESIGNER, THE COMPANY, THE CITY OR COUNTRY BEHIND TO ACHIEVE AND SUSTAIN SUCCESS IN FASHION MARKETING?

Klaus-Peter Wiedmann, Carmen Rodriguez Santos, Gaetano Aiello, Raffaele Donvito, Bruno Godey, Daniele Pederzoli

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.799-800

MOTIVATING GREEN FASHION PRODUCT PURCHASE INTENTIONS ACROSS WESTERN AND EASTERN COUNTRIES

Hye Jung Jung, HaeJung Kim, Kyung Wha Oh

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.634