KOREASCHOLAR

UNDERSTANDING THE PRO-ENVIRONMENTAL MOTIVES OF YOUNG CONSUMERS WITH VIRTUAL INFLUENCERS: A PERSPECTIVE FROM GOAL-FRAMING THEORY

Jennifer Yeeun Huh, Leslie Cuevas, Hye-Young Kim, Yui An

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.219-220

OTHER- AND SELF-BENEFIT FRAMING OF SUSTAINABILITY – THE ROLE OF WARM GLOW AND VALUE ORIENTATION IN SUSTAINABLE FASHION MARKETING

Barbara Behre, Verolien Cauberghe, Dieneke Van de Sompel

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.147

FACTORS AFFECTING CONSUMER’S ATTITUDE TOWARD ALTERNATIVE MEAT PRODUCTS: THE ROLE OF MESSAGE FRAMING, NEGATIVE EMOTIONS AND COPING STRATEGY

Jihee Hwang, Kacy Kim, Jaeseok Jeong, Junghoon Moon

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.50-54

CONSUMER REACTION TO LUXURY ADVERTISING INFORMATION FRAMING WITH DIFFERENT FACE CONCERN: BASED ON REGULATORY FOCUS THEORY

Bi Nan, Wang Ying, Cheng-Yue Yin

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.847-851