KOREASCHOLAR

Keynote Speech: 2021 Global Fashion Management Conference at Seoul/ Korean Scholars of Marketing Science International Conference Research Needs in the Advertising Field with an Emphasis on Fashion and Luxury Advertising

Charels R. Taylor

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.456

IMPACT OF CULTURAL DISCOUNT ON GLOBAL B2B ARTHOUSE FILM MARKET

Jung Eun Kwon, Youseok Lee

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.356

NAVIGATING THROUGH TURBULENT TIMES: GLOBAL AND LOCAL ACTORS IN THE LUXURY FASHION SUPPLY CHAIN

Simone Guercini, Matilde Milanesi, Andrea Runfola

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.170-173

POSSESSION ATTACHMENT TOWARDS GLOBAL BRANDS: THE “WORLD OF BARBIE” SHAPING THE MINDSET OF YOUNG INDIAN GIRLS

Udo Wagner, Isaac Jacob, Monica Khanna, Krupa Rai

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.770-776

WHY RECOMMEND LOCAL RATHER THAN GLOBAL BRAND ONLINE?

Li Zheng

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.129-132

GLOBAL CONSUMERS CULTURE AND THE NEW CHINESE LUXURY FASHION BRANDS: EMERGING ISSUES AND NEW TRENDS FROM THE LOCAL “CHINA BRANDSCAPE”

Serena ROVAI

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.523-526

GLOBAL OR LOCAL MULTI-CHANNEL SOCIAL MEDIA STRATEGY? A CROSS-CULTURAL ANALYSIS OF FASHION SOCIAL MEDIA CHANNELS - IMPLICATIONS FOR CROSS-CULTURAL SOCIAL MEDIA OPTIMIZATION (UNITED STATES, FRANCE, GERMANY AND AUSTRIA)

Nina Pongratz, Sandra Diehl

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.355-364

ECONOMIES OF SMALL: NICHE STRATEGIES AND SUCCESS FACTORS OF INDEPENDENT LUXURY BRANDS IN A GLOBAL MARKET DOMINATED BY BIG BUSINESS

Fabio Duma, Mark Popcsev, Daniel Seelhofer

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.343-350

GLOBAL POP MUSIC CULTURE IN CYBER SPACE: CAN YOUNG GENERATION’S BRAIN RESPONSES EXPLAIN GLOBAL SUCCESS OF YOUTUBE MUSIC?

Eun-Ju Lee, Kyoung Cheon Cha, Minah Suh, Hanah Choi

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.206

HOW MID- TO LOW-END BRAND PERSONALITY IMPACTS PERCEIVED QUALITY, COMMITMENT, AND LOYALTY? COMPARING KOREAN VS. CHINESE CONSUMERS’ATTITUDES TOWARD GLOBAL AND LOCAL BRANDS

Su Jin Yang, Yuri Lee

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.200-205

SELF-BASED AND PUBLIC-BASED EVALUATIONS IN GLOBAL BRAND BUILDING: A COMPARISON BETWEEN INDEPENDENT AND INTERDEPENDENT CULTURES

Yoko Sugitani

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.122-123

GLOBAL OR LOCAL FASHION CONSUMER SEGMENTS? A CROSS-CULTURAL ANALYSIS OF DIFFERENT FASHION CONSUMER LIFESTYLE CLUSTERS BASED ON CENTRAL FASHION CONSUMPTION MOTIVES IN FOUR COUNTRIES (UNITED STATES, FRANCE, GERMANY AND AUSTRIA)

Nina Pongratz, Sandra Diehl

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.21-23

SURVEY ON SIZING SYSTEMS OF GLOBAL SPA BRANDS FOR INFANTS' AND CHILDREN'S WEAR

Jeongeun Lee, Wol-hee Do

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.625-627

A METHODOLOGICAL REVIEW OF SURVEY-BASED RESEARCH IN THE FIELD OF GLOBAL AND CROSS-CULTURAL FASHION MARKETING

Bülent Mengüç, Jeffrey P. Boichuk, Athina Zeriti

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.570

STRATEGIC INSIGHTS FOR THE GLOBAL COMPANIES: A STUDY ON CONSUMER ATTITUDES TOWARDS COUNTERFEITS OF LUXURY FASHION GOODS

Elif Borekci, Selime Sezgin, Gulberk Gultekin Salman, Nimet Uray

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.421-437

EFFECTS OF CONTEXTUAL PROMOTIONS AND ONLINE INFORMATION ON REVENUE PERFORMANCE IN LUXURY HOTEL INDUSTRY: AN EMPIRICAL INVESTIGATION OF GLOBAL RESORT HOTELS

Seongsoo Jang, Luiz Moutinho

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.105-112

GLOBAL FASHION CONSUMPTION MOTIVES: A CROSS-CULTURAL COMPARISON OF APPAREL CONSUMER DECISION-MAKING CHARACTERISTICS IN THE USA, FRANCE, GERMANY AND AUSTRIA

Nina Pongratz, Sandra Diehl

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.47-50

2015 Global Fashion Management Conference at Florence Program

Global Alliance of Marketing & Management Associations

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.1-54