KOREASCHOLAR

INCREASING EFFECTIVENESS OF GREEN DEMARKETING CAMPAIGNS FOR SUSTAINABLE FASHION BRANDS USING THE SHIFT FRAMEWORK

Hye Jin Yoon, Yoon-Joo Lee, Ja Kyung Seo

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.408

THE IMPACTS OF PRODUCT-FOCUSED VERSUS CAUSE-FOCUSED GREEN ADVERTISING ON CONSUMERS’ WARM EMOTION, PERCEIVED SKEPTICISM AND BRAND ATTITUDE FOR LUXURY FASHION BRANDS

Shuang Wu, Maria Logkizidou, Pammi Sinha

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.326

UNVEILING THE GREEN FACADE: THE EFFECTS OF FASHION BRAND PERSONALITIES ON CONSUMER REACTIONS TO GREEN MARKETING AND GREENWASHING

Taeyeon Kim, Jungwon Kim, Youngju Jung, Yongjun Sung

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.179-185

IS THERE ANY GREEN GENERATION? EXPLORING SUSTAINABLE SHIFTS IN GENERATIONAL PRACTICES OF FASHION CONSUMPTION

Silvia Mazzucotelli Salice, Ludovica Carini, Eleonora Noia

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.24-25

GREEN ADVERTISING IN THE SUSTAINABLE FASHION MARKETS

Hyo Jin Eom, Nara Youn, Dong Jae (Jay) Lim

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.429-431

CLAIM SPECIFICITY TYPES OF GREEN FASHION DEMARKETING ADVERTISING AND PERCEIVED EFFECTIVENESS OF GREEN PRODUCTS

Shina Kim, Eunju Ko, Minjee Chung

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.388-389

EFFECTS OF ECO-FRIENDLY VMD ON GREEN CONSUMER BEHAVIOR IN FASHION RETAIL MANAGEMENT

Jong-Kuk Shin, MinKyung Moon, Mi-Ok Oh, Jae-Hoon Kim

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.369-370

LUXURY VERSUS GREEN EXTENSION? THE ANSWER DEPENDS ON THE PARENT BRAND

Jooyoung Park, Jacob C. Lee

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.278

DYNAMIC RELATIONSHIPS AMONG PERSONAL USES OF GREEN ADVERTISING, ATTITUDE TOWARD PRODUCT, AND PURCHASE BEHAVIOR FOR GREEN PRODUCTS

So Young Heo, Kyung Hoon Kim

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.832

MOTIVATING GREEN FASHION PRODUCT PURCHASE INTENTIONS ACROSS WESTERN AND EASTERN COUNTRIES

Hye Jung Jung, HaeJung Kim, Kyung Wha Oh

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.634

A STUDY ON EDUCATIONAL EFFICIENCY FOR SILVER GENERATION THROUGH ACTIVITY OF WOOL CRAFT

Eunhye Kim, Youngsuk Kwon

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.679-680