KOREASCHOLAR

UNVEILING THE GREEN FACADE: THE EFFECTS OF FASHION BRAND PERSONALITIES ON CONSUMER REACTIONS TO GREEN MARKETING AND GREENWASHING

Taeyeon Kim, Jungwon Kim, Youngju Jung, Yongjun Sung

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.179-185

FASHION BRANDS’ SUSTAINABILITY IN THE ITALIAN MARKET: AN ANALYSIS OF CONSUMERS’ PERCEPTIONS

Luca Buccoliero, Elena Bellio, Ginevra Nicolis Di Robilant

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.423-424