KOREASCHOLAR

IS BEAUTY MALLEABLE?: EXPLORING THE EFFECTS OF IMPLICIT THEORIES OF BEAUTY

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Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.293

THE INFLUENCE OF IMPLICIT SELF-THEORIES ON CONSUMER EVALUATIONS OF LUXURY BRAND APPEALS IN ADVERTISING

Jaehwan Kwon, Dongwoo Ko, Yuri Seo

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.824-828