KOREASCHOLAR

ECONOMIES OF SMALL: NICHE STRATEGIES AND SUCCESS FACTORS OF INDEPENDENT LUXURY BRANDS IN A GLOBAL MARKET DOMINATED BY BIG BUSINESS

Fabio Duma, Mark Popcsev, Daniel Seelhofer

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.343-350

THE IDENTITY OF INDEPENDENT NICHE LUXURY BRANDS: DIFFERENTIATING CHARACTERISTICS AND THE ROLE OF AUTHENTICITY

Fabio Duma, Mark Popcsev

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.245-252

LICENSING BEST-PRACTICES OF INDEPENDENT LUXURY BRANDS

Yves Lucky, Ivan Coste-Manière

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.275-276

MIDDLE EAST CONSUMER BEHAVIOR IMPACT ON STRATEGY OF INDEPENDENT LUXURY BRANDS

Ivan Coste-Manière, Jean-Baptiste Garcin, Maria Bianca Merheb, Susana Georgina Morales García

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.270-274

INNOVATION STRATEGIES OF INDEPENDENT LUXURY BRANDS

Jonas Hoffmann, Laurent Lecamp, Carl F. Bucherer

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.243-244

ART OF INVENTION: MARKETING STRATEGIES FOR INDEPENDENT LUXURY WATCH BRANDS.

Maria Bashutkina

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.142-151