KOREASCHOLAR

ASSESSING THE IMPACT OF BIG DATA ANALYTICS ON DYNAMIC MARKETING CAPABILITIES AND PERFORMANCE IN THE FASHION INDUSTRY. PERSPECTIVES FROM EUROPEAN BUSINESSES

Riccardo Rialti, Virginia Vannucci

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.226-228

THE INFLUENCE OF FIRM/INDUSTRY PERFORMANCE ON CONSUMER WELL-BEING

Apiradee Wongkitrungrueng, Nakarin Amarase, Nuntanid Thongsri

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.188-191

EFFECTS OF CONTEXTUAL PROMOTIONS AND ONLINE INFORMATION ON REVENUE PERFORMANCE IN LUXURY HOTEL INDUSTRY: AN EMPIRICAL INVESTIGATION OF GLOBAL RESORT HOTELS

Seongsoo Jang, Luiz Moutinho

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.105-112