KOREASCHOLAR

WE ARE NOT THAT DIFFERENT, ARE WE? A PRELIMINARY EXPLORATION OF EMOTIONAL RESPONSES AND TOPICS IN INFLUENCER MARKETING

Jessica Bosisio, Gioele Zamparo

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.656-669

THE EFFECT OF VIRTUAL INFLUENCER’S PERCEIVED SIMILARITY ON ADVERTISEMENT ATTITUDE

Jihyeon Lee, Hanku Kim

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.638

VIRTUAL INFLUENCER MARKETING AND CONSUMER WELLBEING: HOW TO MITIGATE FASHION CONSUMER ANXIETY AND UNSUSTAINABLE PURCHASE

Amy ZHOU, Yang LIU, Yonglin DAI

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.508

WHAT FACTORS INFLUENCE CONSUMERS TO HAVE POSITIVE ATTITUDE TOWARD FASHION VIRTUAL INFLUENCER?

Jewon Lyu, Ziyou Jiang, Sumin Shin, Ralph Dinko

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.291

THE INFLUENCER EMPLOYEE. A NEW ROLE FOR FASHION COMPANIES

Rocío Elízaga, Teresa Sádaba, Pedro Mir, Patricia SanMiguel

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.95-96

INFLUENCER ADVERTISING ON SOCIAL MEDIA: IMPACT ON PURCHASE DECISIONS OF LUXURY FASHION BRANDS

Aniruddha Pangarkar, Shelly Rathee

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.37-41

THE FUTURE OF INFLUENCER MARKETING IN THE DIGITAL AGE OF VIRTUAL INFLUENCERS

Wendy Bendoni, Faina Danielian

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.604-607

ADOPTING DISSONANCE-SOLVING APPROACH TO INVESTIGATE LUXURY SOCIAL MEDIA ADVERTISING: ROLE OF GAPS IN SELF, PROJECTIVE SELF, INFLUENCER AND BRAND IMAGE

Jie Meng, Jiaying Wang

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.457-462

ANALYZING THE IMPACT OF CONGRUENCE IN FASHION INFLUENCER MARKETING ON INSTAGRAM

Daniel Belanche, Luis V. Casaló, Marta Flavián, Carlos Flavián, Sergio Ibáñez-Sánchez

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.423-424

ANTECEDENTS OF SOCIAL MEDIA INDUCED RETAIL COMMERCE ACTIVITIES: IMPACT OF SOCIAL MEDIA INFLUENCER AND PSYCHOLOGICAL SENSE OF COMMUNITY

Lyu, Kim

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.354-357

TRUST TOWARD THE INFLUENCER ON SOCIAL MEDIA: ITS ANTECEDENTS AND OUTCOMES

Do Yuon Kim, Hye-Young Kim

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.164

EXAMINING THE EFFECTIVENESS OF FASHION MARKETING ON SOCIAL MEDIA: AN EXPERIMENT ON INFLUENCER’S REPUTATION, POST TYPE, AND ONLINE EWOM VALENCE

Jie Meng, Yik Shun Ma

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.35

IMPACT OF SELF-DISCLOSURE AND AUTHENTICITY OF INFLUENCER ON CONSUMER REACTION: FOCUSING ON MEDIATING EFFECT OF ENVY

Ga-Young Ahn, Shin-Young Park, Jisoo Park

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.3-4