KOREASCHOLAR

WE ARE NOT THAT DIFFERENT, ARE WE? A PRELIMINARY EXPLORATION OF EMOTIONAL RESPONSES AND TOPICS IN INFLUENCER MARKETING

Jessica Bosisio, Gioele Zamparo

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.656-669

VIRTUAL INFLUENCER MARKETING AND CONSUMER WELLBEING: HOW TO MITIGATE FASHION CONSUMER ANXIETY AND UNSUSTAINABLE PURCHASE

Amy ZHOU, Yang LIU, Yonglin DAI

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.508

THE FUTURE OF INFLUENCER MARKETING IN THE DIGITAL AGE OF VIRTUAL INFLUENCERS

Wendy Bendoni, Faina Danielian

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.604-607

ANALYZING THE IMPACT OF CONGRUENCE IN FASHION INFLUENCER MARKETING ON INSTAGRAM

Daniel Belanche, Luis V. Casaló, Marta Flavián, Carlos Flavián, Sergio Ibáñez-Sánchez

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.423-424

EXAMINING THE EFFECTIVENESS OF FASHION MARKETING ON SOCIAL MEDIA: AN EXPERIMENT ON INFLUENCER’S REPUTATION, POST TYPE, AND ONLINE EWOM VALENCE

Jie Meng, Yik Shun Ma

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.35