WHY HUMAN+AI IS NEEDED? BRAIN SPECIALIZATION THEORY EXPLAINS HOW MARKETING ARTIFICIAL INTELLIGENCE CAN HELP REDUCE INFORMATION OVERLOAD ON DECISION MAKERS’ BRAINS DURING FASHION PRODUCT PURCHASE
Olga Kim, Wenying Tan, Eun-Ju Lee
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.354-355